OK, I don’t remember mentioning that I am engrossed in Jon Krakauers’ Into The Wild, except to include it in my sidebar links under reading.  So how did Blockbuster.com know to tempt me with the dvd in a facebook ad directed at me?

Weird and a little bit creepy.  I’ve pretty much decided that privacy is extinct.  But this is still somewhat surprising to me.

Or is it all coincidental?